FITRAH FOOD MANUFACTURING SDN BHD
FITRAH FOOD MANUFACTURING SDN BHD
Leadership
Our leadership team combines industry experience with a commitment to quality and service.
Chief Executive Officer / Chief Financial Officer
She has more than 25 years of experience in accounting, finance and business management across the construction, property development and food manufacturing sectors.
As CEO & CFO, she leads the company’s overall business direction and growth, overseeing financial management, strategic planning and product development to support Fitrah Food’s continued expansion.
Rohani Ahmad
AdAwiah Hasim
Chief Marketing Officer
Adawiah Hasim brings more than 10 years of experience in logistics, sales and marketing. As CMO, she leads Fitrah Food’s market development and expansion strategies, while overseeing the growth of its sales and distribution network to strengthen market reach and product presence
Syamsul Bahari Bin Abdullah
Chief Operating Officer
Syamsul Bahari brings more than 10 years of experience in the food retail industry. As COO, he oversees production operations, quality assurance and compliance, ensuring Fitrah Food’s products consistently meet stringent quality and Halal standards. He also leads production planning and operational management across the company’s manufacturing facilities.
Zulqadri Akhrin Bin Abdullah
Chief People Officer
​Zulqadri brings 10 years of experience in human resource management. As CPO, he oversees talent acquisition and workforce planning, ensuring recruitment meets Fitrah Food’s requirements and standards. He also leads the company’s people strategies and HR management to support organisational growth and performance